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All merchandise sold by DiscountShop is 100% authentic. We only carry genuine brand name products. Absolutely NO fakes, counterfeits, imitations or knock-offs. Selling replicas is illegal and we do NOT engage in such activities.

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A manufacturer conceptualizes a product, designs and engineers it, produces it, brands it and then promotes and advertises it in a bid to generate demand for the product among potential customers. In this process, they have spent millions of dollars and now there is a lot at stake. Fortunately, the bet works. The product has turned out well, which means it is expected to sell – provided that it is priced correctly. Now, this pricing decision is a very critical one for the manufacturer. If they set the price too high, they might price themselves right out of the market; and if they price too low, they might be leaving money on the table.

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